LAbel Design
For this project, I created a cohesive set of four label designs under a unified fictional brand, each showcasing a unique flavor variation. The goal was to craft a product line that not only highlights a consistent visual identity but also reflects my creative perspective and versatility as a designer. This project supports my portfolio by blending strong branding with imaginative storytelling, aimed at brands seeking bold, thoughtful design solutions.
V1
V2
In V1, the labels lacked enough visual differentiation between flavors and the typography didn’t feel cohesive with the brand’s tone. For V2, I introduced a stronger color system, refined the type hierarchy, and added distinct graphic elements to better separate each variation while keeping a unified overall look.